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American Family
Holiday House

Project Role

  • Creative Lead

  • Sample Development

  • Materials Sourcing

  • Lead Sculptor

  • Install Coordination

We worked with the team at sports marketing firm rEvolution to design, fabricate and install a scenic buildout for a special holiday brand activation in winter 2022. The Magic of Lights holiday event, sponsored by American Family Holiday House in Milwaukee, Wisconsin, would be an immersive experience complete with an augmented reality (AR) component and a majestic ice throne for a one-of-a-kind holiday photo op.

As creative lead and sculptor I worked with our design team to accurately recreate the look, and overall feel of the ice cave renderings. I implemented creative hot wire cutting techniques taking large billet foam blocks from a blank slate to realistic ice sculpture in 14 days.

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