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Industrial Designer
Industrial Designer
Industrial Designer
Creative Problem Solver
Industrial Designer
American Family
Holiday House
Project Role
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Creative Lead
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Sample Development
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Materials Sourcing
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Lead Sculptor
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Install Coordination
We worked with the team at sports marketing firm rEvolution to design, fabricate and install a scenic buildout for a special holiday brand activation in winter 2022. The Magic of Lights holiday event, sponsored by American Family Holiday House in Milwaukee, Wisconsin, would be an immersive experience complete with an augmented reality (AR) component and a majestic ice throne for a one-of-a-kind holiday photo op.
As creative lead and sculptor I worked with our design team to accurately recreate the look, and overall feel of the ice cave renderings. I implemented creative hot wire cutting techniques taking large billet foam blocks from a blank slate to realistic ice sculpture in 14 days.
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